
The Saturn Motor Car
company asserts that you are not just buying a car but you are
becoming a member of a family or in Hawaiian terms a Ohana. The
Craven's nuclear family presumed that this was hype and when
selecting a new car resolved to buy an Escort or a Neonn Escort or
a Neon depending solely on configuration and price and completely
independent of humnaitarian considerations. So John Craven, as
nuclear family leader, went to a Credit Union sponsored auto show
and was repelled by the crass commercialism of the display. One
company, who shall remain nameless, dominated the show, displaying
Ford's, Chevrolet's, Dodge and a host of Japanese makes. Saturn was
tucked in a far corner. It had the right car in terms of
configuration for the right price. I informed a Mr. Gomes that my
wife and I would be at his showroom at 1400 for a perfunctory visit
to complete the deal. He was distraught, almost in tears. "Didn't
I want to hear about the special car and the special service and
the special family that I was about to acquire. Of course not.
At the appointed time we arrived but Mr. Gomes was tied up in
traffic. He called by phone and another salesperson "Momi" came to our
aid. "Momi" turned out to be the delightful little girl that lived across
the street when we first came to Hawaii in 1970. She went to school with
our children. Suddenly Dorothy decided that she was going to acquire the
automobile of her dreams independently of any consideration of the price.
How wonderful! When psychological satisfaction impends forget the
price.
The new car existed but was at the pier. Our old Toyota
heartbroken at rejection shed hot bitter tears from its radiator and gave
up the ghost. A white marshmallow rental car was obtained on four day
lease. Returning the rental to the airport on Friday morning, sauntering
to the Saturn dealer on foot, Craven arrives to discover that the car will
not be picture perfect until 1600. No problem, Saturn chauffers Craven ten
miles to his office at Mililani in time for work. At 1530 "Momi" who lives
at MIlilani arrives with her delightful young son to bring me back to
Saturn show room. Here is a picture of Momi and her son at 1530.
.
Does she look like a car
salesman and does her son look like a car salesman's son or do they look
like family?
Arriving at Saturn I am
greeted by a new car and
the entire staff.

They are
excited at the prospect of being on the web but they are also trained to
render send off cheers. Reminded me of the old old IBM under Tom Watson
(an IBM that exists no more).I return on Saturday to Mililani there to
photograph the car in front of my office. This picture is a salesman
dream

- a sleek vehicle in front of
a sleek modern office in a sleek modern industrial park. But there are no
humans in the picture. It could just as easily be a picture of a Lexus, an
Infiniti or a Jaguar. Must be time to take it into Saturn for a reality
check and a cup of coffee with Jean, Momi or Michelle.